city women consumption survey（Excerpts）

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摘要：: 本文是对2006年城市女性消费状况的报告。文章以问卷调查的结果为基础，通过图标与文字分析相结合的方式，首先介绍了被调查人群的基本情况，然后从不同角度分析了城市女性消费状况，最后提出了对2006年城市女性消费状况的思考与建议。

相关报告

文章目录

Ⅰ. Basic facts and figures

Ⅱ. City women consumption situation

Children’s education，housing and travel are the biggest spending items for women’s families
Women’s consumption potential is huge
Beauty consumption has become women’s priority
Communication and transportation budget is necessary for city women’s life
Women love to spend money to “recharge” themselves
Leisure and cultural consumption is on the rise
Travel has made women’s life more colorful
Brand consumption is no long a fashion，but a way of life
New ways of purchasing are on the rise among woman consumers
Women still worry about consumption safety
What women plan to purchase next year
Women learn to invest and manage their wealth

Ⅲ. Reflections and suggestions on city women’s consumption