state of Chinese women’s consumption and proposals to deal with the situation（Excerpts）

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摘要：: 本文是对中国女性消费状况的介绍以及对策建议。文章首先说明开展中国8个城市的女性消费状况调查是一次首创，然后对中国（8城市）女性消费的特点进行了说明，并总结了三个特点，最后文章提出了促进女性消费的对策建议。

作者简介：: WangMenglan:The author is chairperson of Huakun Woman Consumer Guidance Center and vice-president of China Research Society of Family Culture

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文章目录

survey on Chinese women’s’ consumption is a pioneering project

Characteristics of Chinese city women’s consumption

Ⅰ.The status of women has improved and women now have more power to make their own consumption decision
Ⅱ.Women have a strong sense to save，and rational consumption is dominant
Ⅲ.Consumption structure has upgraded from subsistence type to enjoyment and development type

Proposals to promote women’s consumption

Ⅰ.Gender awareness should be introduced into consumption field.More attention should be paid to the research and guidance of women’s consumption
Ⅱ.Educating women consumers should be stressed to improve their consumption quality
Ⅲ.Women should strengthen their ability to protect their rights and interests，to consume safely so that they will become mature women consumers
Ⅳ.Companies and business people should be honest，keep their credit，and get law education so that a safe consumption environment can be established